- Created on Sunday, 11 December 2011 17:20
And while consumer marketers may have taken the lead in harnessing its power, B2B companies can no longer afford to ignore it. Like it or not, social media plays a huge role in new B2B decision making process.
Video, email, SEO and PPC remain an important part of the marketing mix, but social media sites such as Twitter, Linked-in and YouTube drive a large portion of the B2B interactions on the web.
SWITCH works with businesses: providing quality content to sustain social media conversations, ensuring websites are prepared for social media attention and our clients are incorporating social media strategies throughout the buying process.
As a B2B marketer, you need to learn to leverage this opportunity for building relationships, listening to the market and influencing buyers before they’re even identified as potential leads.
Get in touch and hear what we’ve recently created for Premierline Direct Business Insurance.